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Phygital Sports Summit Abu Dhabi 2025

The Phygital Sports Summit 2025 in Abu Dhabi brings together visionaries to explore how phygital sports, gaming, and immersive tech are reshaping our lives, cities, and cultures across the MENA region.

  • Date: 17th of December 2025
  • Time: 11 am (TBC)
  • Venue: ADNEC, Conference Hall A
  • Summit to gather: ~450 attendance

Phygital Sports Summit goals


Summit Goals:

  • Explore the phygital frontier — where sport, gaming, and tech converge
  • Position Abu Dhabi & UAE as global leaders in innovation
  • Bridge industries, cultures, and creative communities
  • Empower the next generation through learning and opportunity
  • Shape sustainable, inclusive futures through phygital transformation
  • Highlight regional innovation and MENA leadership

What the Phygital Sports Summit is about


Game Innovation 1
Game Innovation 2
Game Innovation 3
Game Innovation 4
Game Innovation 5

Unlike other media or innovation summits, GOTF stays anchored in games, sport, and phygital innovation — examining their impact on society, accessibility, and the economy.

Summit Agenda and Timeline

11:00am
Guest arrival / Welcome Coffee

11:45am
Introductions

11:50am
Host Welcome

11:55am
PI Welcome Address

12:00pm
Keynote Address
Keynote speech

12:10pm
Session 1: Crossroads of Sport & Technology: Shaping the Future of Sports*
Moderated Talk

12:30pm
Session 2: The Human Factor: Balancing Tech & Wellbeing in the Phygital World*
Panel discussion

13:00pm
Session 3: Beyond the Game: Phygital Spaces as Cultural Arenas*
Fireside chat

13:10pm
Lunch Break

14:10pm
Session 4: Athlete hot take: The Phygital movement building bridges for future generations*
Fireside chat

14:25pm
Session 5: Sporting Nations: Phygital Growth, Unity, and Legacy delivered by the GOTF*
Moderated Talk

14:45pm
Session 6: The International Phygital Generation*
Keynote speech

14:55pm
Session 7: The Phygital Economy – Investing in the Next Frontier*
Keynote speech

15:05pm
Session 8: Inclusive Features: Designing For All in Phygital Worlds*
Panel discussion

15:30pm
Session 9: Phygital in Schools and communities*
Fireside chat

15:55pm
Summit Closing

* Themes and Subjects marked with * to be finalized

**Starting time depends on the Opening Ceremony timing (TBC)

HOSTS / MC

Rhihannon Jones
Rhihannon Jones
International News Anchor, TRT, former CNN Sports Anchor

Mohammed Al Hosani
Mohammed Al Hosani
Arabic martial arts commentator, recognized for his coverage of the UFC, UAE Jiu-Jitsu, and Desert Force MMA on MBC Action / Abu Dhabi TV.

Saana Azzam
Saana Azzam
MC | Public Speaking Trainer | Keynote Speaker | Forbes Contributor | Serial Entrepreneur

Omar Al Madidy
Omar Al Madidy
Event Host | Emcee | Entrepreneur | public speaker | TV show host

Eithne Treanor
Eithne Treanor
International Conference Moderator and has chaired keynote ministerial and executive panels around the world.

Laura Buckwell
Laura Buckwell
Dubai-based British Event MC, Conference Moderator, Broadcast Journalist and Former TV News Anchor

Alwaleed Osman
Alwaleed Osman
Event Host | Emcee | Founder at EMCEE.AE | Guinness World Records Adjudicator

Georgia Peters Tolley
Georgia Peters Tolley
International Emcee & Moderator | Host of ‘The Agenda’ on Dubai Eye 103.8 | Tech, Finance, Awards & More | Vodcast & Podcast Host | Media Trainer | Dubai-Based, Ex – BBC, Globally Experienced

Lucy Hedges
Lucy Hedges
Tech journalist and broadcaster. Former Tech Editor at Metro, she presents for the BBC, has hosted major events including LEAP, CPHI, and WHX Tech, and works with leading tech brands on various projects such as Qualcomm & Adobe

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