The Phygital Sports Summit 2025 in Abu Dhabi brings together visionaries to explore how phygital sports, gaming, and immersive tech are reshaping our lives, cities, and cultures across the MENA region.
- Date: 17th of December 2025
- Time: 11 am (TBC)
- Venue: ADNEC, Conference Hall A
- Summit to gather: ~450 attendance
Phygital Sports Summit goals

Summit Goals:
- Explore the phygital frontier — where sport, gaming, and tech converge
- Position Abu Dhabi & UAE as global leaders in innovation
- Bridge industries, cultures, and creative communities
- Empower the next generation through learning and opportunity
- Shape sustainable, inclusive futures through phygital transformation
- Highlight regional innovation and MENA leadership
What the Phygital Sports Summit is about

Unlike other media or innovation summits, GOTF stays anchored in games, sport, and phygital innovation — examining their impact on society, accessibility, and the economy.
Summit Agenda and Timeline
11:00am
Guest arrival / Welcome Coffee
11:45am
Introductions
11:50am
Host Welcome
11:55am
PI Welcome Address
12:00pm
Keynote Address
Keynote speech
12:10pm
Session 1: Crossroads of Sport & Technology: Shaping the Future of Sports*
Moderated Talk
12:30pm
Session 2: The Human Factor: Balancing Tech & Wellbeing in the Phygital World*
Panel discussion
13:00pm
Session 3: Beyond the Game: Phygital Spaces as Cultural Arenas*
Fireside chat
13:10pm
Lunch Break
14:10pm
Session 4: Athlete hot take: The Phygital movement building bridges for future generations*
Fireside chat
14:25pm
Session 5: Sporting Nations: Phygital Growth, Unity, and Legacy delivered by the GOTF*
Moderated Talk
14:45pm
Session 6: The International Phygital Generation*
Keynote speech
14:55pm
Session 7: The Phygital Economy – Investing in the Next Frontier*
Keynote speech
15:05pm
Session 8: Inclusive Features: Designing For All in Phygital Worlds*
Panel discussion
15:30pm
Session 9: Phygital in Schools and communities*
Fireside chat
15:55pm
Summit Closing
* Themes and Subjects marked with * to be finalized
**Starting time depends on the Opening Ceremony timing (TBC)








