We are PI
Phygital International is the leading global organization for phygital sports, a revolutionary concept that combines the power of physical sport with the skill and excitement of gaming and esports.
We pioneer new disciplines and technologies.
We work with local and national phygital associations across the world. And every year we deliver the biggest and best phygital sports tournament on earth – the Games of the Future.
What is phygital?
Phygital is where physical excellence and digital skills combine to create a dynamic new sporting experience. Competing in various disciplines – such as Phygital Football, Phygital Basketball, and many others – teams first battle each other in a virtual game, before the same players meet again in a physical space to test their real-world sporting skills. Fast-paced and demanding, it pushes athletes to the limit, with new disciplines being added all the time. Phygital is inclusive, diverse, global and sustainable.
Phygital is the future of sport.
Games
of the Future
The highlight of the phygital calendar, the Games of the Future is an annual international sporting spectacular. Thousands of athletes and esports enthusiasts from across the world come together to compete, collaborate and celebrate all things sport and gaming. As the governing body of the GOTF, Phygital International is dedicated to delivering a truly memorable experience for participants, visitors and commercial partners.
Next year’s event, to be held in the UAE, promises to be the most sensational yet.
Latest news
July 14, 2025
Kazakhstan Aiming for Global Spotlight in Phygital Sports
Phygital International leadership met with Kazakhstan’s Prime Minister to explore strategic cooperation in advancing phygital sports across the region.
July 14, 2025
Key updates announced for Games of the Future 2026
Countdown to GOTF 2026 begins as dates, disciplines and strategic plans are unveiled during an official summit in Astana
June 30, 2025
The Road to Games of the Future 2025 heats up: Phygital Contenders: Abu Dhabi – Football kicks off in July!
Top Phygital Football clubs compete for final chance to secure a coveted spot at GOFT 2025
June 18, 2025
Just six months to go until phygital sports takes over Abu Dhabi
From 18–23 of December, the Games of the Future 2025 will bring the world’s best phygital athletes to Abu Dhabi for a unique fusion of sports and technology.
June 05, 2025
Phygital International and HURA Sign MOU to Drive Next-Gen Racing Experiences
Three-year agreement will accelerate the future of sport through next-gen phygital racing and global collaboration.
June 03, 2025
Astana Named Host City for Games of the Future 2026
Kazakhstan’s capital will host the pinnacle of phygital sports in summer 2026.
May 30, 2025
Wrapping up the World Phygital Summit 2025 in Dubai
WPS 2025 brought together global phygital leaders driving the evolution of phygital sport.
May 29, 2025
Abu Dhabi Confirmed as Host City for Games of the Future 2025
UAE capital to welcome the world for landmark phygital sporting event, 18-23 December 2025
Be part
of the future
Phygital is growing fast, already boasting a huge following worldwide. The Games of the Future alone has thousands of competitors and billions of online views. With new events and disciplines regularly being added, phygital provides a golden opportunity for commercial partners to reach a young, highly engaged audience at a local, national and global level.
Whether it’s sponsorship, partnerships or even the chance to host the Games of the Future, we can help your brand surf the phygital wave.
Join us!
Are you a dynamic, experienced professional who loves sports and technology? Do you want to join a thriving global company and help shape the future of a rapidly growing market? We’d love to hear from you. Check out our current vacancies or simply get in touch and see how you can become a part of the future of sport.
