Phygital Insights

William Al-Badeesh is Phygital International’s point man when it comes to building and nurturing partnerships with gaming publishers. Here he talks about how trust is vital – and why he never delivers the same pitch twice.

Last year, PI and HURA agreed to work together to develop a new platform that would allow people of all ages and abilities to enjoy the thrills of immersive Grand Prix-style racing. HURA’s co-founder explains all.

From 29 July to 9 August 2026, Astana — Kazakhstan’s gleaming, futuristic capital on the Central Asian steppe — will host the Games of the Future 2026.

Brazil wants to host the Games of the Future in 2027. Moacyr Alves, CEO of Phygital Brazi, outlines the strategy behind the bid, and why he believes now is the moment for his country.

Spencer Field is the new commercial director at Phygital International, bringing with him three decades of commercial experience including stints at Opta, the NBA, News International, and Watford FC. We asked him about his plans and ambitions for his latest role.

Kazakhstan’s capital is gearing up to host the Games of the Future this August. Alibek Khasenov, the head of Astana’s organizing authority, explains how the city is going to create a complete visitor experience. In this article How preparations are currently going for Astana 2026 How phygital sports are taking…

Instead of seeing the rise of gaming as a threat to traditional education and sport, research shows that incorporating it into the curriculum is having a positive effect in many areas of teaching. In this article Using phygital to increase activity among young children and teenagers How structured teaching can…

Nis Hatt, CEO of Phygital International, explains how staging a sporting spectacular like the Games of the Future can bring huge financial and cultural benefits to a host city. In this article The investment returns a city can achieve by hosting GOTF Building a lasting legacy for the city and…