Welcome to the Phygital Insights, where the world of Phygital International comes to life. Stories, and insights from the heart of the action.
Exclusive insights, interviews, and behind-the-scenes access to the world of phygital.
Phygital Insights
Why Publishers Come to Us Last – and Leave Wanting More
William Al-Badeesh is Phygital International’s point man when it comes to building and nurturing partnerships with gaming publishers. Here he talks about how trust is vital – and why he never delivers the same pitch twice.
Phygital Racing – HURA delivers a Grand Prix experience for all
Last year, PI and HURA agreed to work together to develop a new platform that would allow people of all ages and abilities to enjoy the thrills of immersive Grand Prix-style racing. HURA’s co-founder explains all.
What to expect from GOTF 2026 in Astana
From 29 July to 9 August 2026, Astana — Kazakhstan’s gleaming, futuristic capital on the Central Asian steppe — will host the Games of the Future 2026.
“We had famous Brazilian footballers secretly taking part in our phygital tournaments”
Brazil wants to host the Games of the Future in 2027. Moacyr Alves, CEO of Phygital Brazi, outlines the strategy behind the bid, and why he believes now is the moment for his country.
“Phygital delivers the young audiences that brands are desperate to reach”
Spencer Field is the new commercial director at Phygital International, bringing with him three decades of commercial experience including stints at Opta, the NBA, News International, and Watford FC. We asked him about his plans and ambitions for his latest role.
“Astana is ready to show the world what it’s made of”
Kazakhstan’s capital is gearing up to host the Games of the Future this August. Alibek Khasenov, the head of Astana’s organizing authority, explains how the city is going to create a complete visitor experience. In this article How preparations are currently going for Astana 2026 How phygital sports are taking…
How phygital is changing the teaching of sport and technology
Instead of seeing the rise of gaming as a threat to traditional education and sport, research shows that incorporating it into the curriculum is having a positive effect in many areas of teaching. In this article Using phygital to increase activity among young children and teenagers How structured teaching can…
Hosting the Games of the Future can revolutionise your city – and your society
Nis Hatt, CEO of Phygital International, explains how staging a sporting spectacular like the Games of the Future can bring huge financial and cultural benefits to a host city. In this article The investment returns a city can achieve by hosting GOTF Building a lasting legacy for the city and…
Phygital International star at the Harlem Globetrotters show in Athens
What do runner Usain Bolt, footballer Lionel Messi, actress Gal Gadot and comedian Kevin Hart all have in common? They have all been chosen as draft picks for the Harlem Globetrotters! And Phygital International was honored to join such famous company recently when we met up with the legends of…
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