Spotlight
Phygital Racing – HURA delivers a Grand Prix experience for all
Last year, PI and HURA agreed to work together to develop a new platform that would allow people of all ages and abilities to enjoy the thrills of immersive Grand Prix-style racing. HURA’s co-founder explains all.
“We had famous Brazilian footballers secretly taking part in our phygital tournaments”
Brazil wants to host the Games of the Future in 2027. Moacyr Alves, CEO of Phygital Brazi, outlines the strategy behind the bid, and why he believes now is the moment for his country.
“Phygital delivers the young audiences that brands are desperate to reach”
Spencer Field is the new commercial director at Phygital International, bringing with him three decades of commercial experience including stints at Opta, the NBA, News International, and Watford FC. We asked him about his plans and ambitions for his latest role.
How phygital is changing the teaching of sport and technology
Instead of seeing the rise of gaming as a threat to traditional education and sport, research shows that incorporating it into the curriculum is having a positive effect in many areas of teaching. In this article Using phygital to increase activity among young children and teenagers How structured teaching can…
Hosting the Games of the Future can revolutionise your city – and your society
Nis Hatt, CEO of Phygital International, explains how staging a sporting spectacular like the Games of the Future can bring huge financial and cultural benefits to a host city. In this article The investment returns a city can achieve by hosting GOTF Building a lasting legacy for the city and…
Are the Phygital School Games the future of youth sport?
Pablo Melgar is the driving force behind the Phygital School Games, a youth initiative in Latin America that’s been embraced by both government and educators. We spoke to him about the concept and its potential to revolutionise school sports globally.