Behind the Scenes
Building a new broadcast model for phygital sport
Behind Games of the Future 2026 was a broadcast operation built from the ground up – reaching 150+ countries through 289 distribution outlets. Here’s how it became the new broadcast model for phygital sport.
Hosting the Games of the Future 2025: Lessons from an insider
Niccolò Nicotra, chief of staff for UAE events company Aspire, was the man charged with delivering Games of the Future 2025. Here he talks about how he did it and what future host cities can expect.