About PI
Our mission
As the leading voice in the phygital sports world, Phygital International is focused on redefining the future of sport through innovation, collaboration and community outreach. Through our work, we want to build a sustainable and progressive future for all phygital sports.
As the custodian and rights holder for the annual Games of the Future, we are responsible for appointing the host nation and city and working with them to deliver a sporting spectacular unlike any other.
PI also runs the PI LAB, a specialized research and development program centered on creating new sporting disciplines and event formats.
Meet the leadership
team
Nis Hatt
CEO
Nis is one of the true founders of the phygital movement and has been at the forefront of growing and evolving the phygital ecosystem we have today. Previously Managing Director of SportAccord & GAISF Switzerland, he has over 25 years’ experience at the highest echelons of world sport and has worked on a host of global sporting events including SportAccord World Sport and Business Summit, and the World Combat, Urban and Mind Games. In his role as CEO of Phygital International, Nis is a leading voice in sport, working to build a sustainable and progressive sporting future for the world through phygital.
Dr René Fasel
WPC Board Director
A former President of the International Ice Hockey Federation, René is also a founding father of the phygital movement and the creator of the official WPC phygital rules and regulations that underpin phygital sports. He served as the President of the Association of the International Olympic Winter Sports Federations (AIOWF) between 2002 and 2014. He was also the chairman of the 2010 Vancouver Olympics Co-ordination Committee and served for two four-year terms (2008-2016) as winter sports representative on the IOC Executive Board.
Games of the Future 2025 - UAE
Next year thousands of competitors and hundreds of thousands of phygital sports fans will flock to the UAE to celebrate the annual Games of the Future. Already a favored destination for tourists, the Middle Eastern kingdom also has a strong track record of delivering world-class sporting tournaments and technology events.
It’s also the most digitally connected country on the planet – meaning the Games of the Future 2025 is set to be the most advanced and spectacular tournament of its kind to date.
Games of the Future 2026 - Kazakhstan
At a special announcement ceremony held in Dubai in October 2024, Kazakhstan was announced as the host country for the Games of the Future 2026.
Kazakhstan, which already boasts a strong presence in the world of phygital sport, promises a tournament that will celebrate sport and innovation as well as showcasing its vibrant culture and historical beauty.
Become a host city!
Hosting the Games of the Future can reap huge benefits for the host nation and city. It offers the chance to show off your nation and heritage, attract thousands of young, enthusiastic competitors and fans, expand awareness and engagement in phygital sports, as well as showcase your fantastic venues and cultural landmarks.
And that’s just the beginning.
Find out more about hosting the Games of the Future
About the PI LAB
The PI Lab is an innovation hub that drives progress in the world of phygital. Its mission is to stay ahead of market trends, explore new disciplines, and develop unique sports experiences. It assesses new proposals in several areas including phygital competitions, technology, broadcasting, and communications. Social impact is also a consideration. PI evaluates each initiative using a multi-layer scoring model and then decides whether to include it in the official GOTF program.
The PI Lab is where innovation meets action, ensuring that the Games of the Future remain at the cutting edge of sports and technology.