Global engagement in online gaming has reached new heights and the physical inactivity in young adults is at its lowest. Hence, the need for innovative solutions has never been clearer. Enter phygital sports: the fusion of physical and digital sports, creating a bridge between both worlds.
By merging real-world challenges with digital excitement, Phygital International is paving the way for more inclusive, accessible, and engaging sports—fostering fun, connection, and community.
To spotlight this exciting evolution, Phygital International hosted an insightful panel at GITEX Global 2024 in Dubai, exploring how technology is shaping the future of sports and how the phygital movement is opening new doors in accessibility, inclusivity, and youth participation.
Joining us were legendary footballer Sol Campbell, Phygital International CEO Nis Hatt, and the “Voice of Dubai” Ahmad Haffar.
Watch the full discussion to explore how we’re reimagining sports and wellness for a healthier, more inclusive tomorrow!
