Watch the Full Discussion: Phygital - The Future of Sports & Wellness in the Digital Age

Global engagement in online gaming has reached new heights and the physical inactivity in young adults is at its lowest. Hence, the need for innovative solutions has never been clearer. Enter phygital sports: the fusion of physical and digital sports, creating a bridge between both worlds.

By merging real-world challenges with digital excitement, Phygital International is paving the way for more inclusive, accessible, and engaging sports—fostering fun, connection, and community.

To spotlight this exciting evolution, Phygital International hosted an insightful panel at GITEX Global 2024 in Dubai, exploring how technology is shaping the future of sports and how the phygital movement is opening new doors in accessibility, inclusivity, and youth participation.

Joining us were legendary footballer Sol Campbell, Phygital International CEO Nis Hatt, and the “Voice of Dubai” Ahmad Haffar.

Watch the full discussion to explore how we’re reimagining sports and wellness for a healthier, more inclusive tomorrow!

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May 20, 2026

Games of the Future 2026 tickets go on sale as Astana prepares to welcome the world

Tickets for GOTF 2026 are officially on sale, with 20% off group stage Day Passes across six phygital disciplines – but only until 10 June.

May 13, 2026

Games of the Future 2025 wins double Gold at Eventex Awards 2026!

Awards recognize Games of the Future as a world-class live experience driving innovation and cultural impact in sport and entertainment.

May 11, 2026

3on3 Freestyle confirmed as official game for Phygital Basketball at GOTF 2026

The return of the street basketball title will see teams from across the world battle for a share of the US$400,000 prize pool in Astana this summer.

April 30, 2026

Counter-Strike 2 returns to Games of the Future 2026

One of the most world’s played shooter game will feature in the digital stage for Phygital Shooter, with players battling for a share of US$150,000 prize pool.

April 27, 2026

President Kassym-Jomart Tokayev officiates the countdown to the Games of the Future Astana

Reinforcing the country’s ambition as a full-cycle host of world-class competitions

April 20, 2026

100 days to go: Astana finalizes preparations for Games of the Future 2026

Momentum builds as athletes and organizers get ready for the ultimate phygital tournament, which this year is being held in Kazakhstan’s capital

April 13, 2026

Final lineup confirmed for Phygital Contenders 2026 Astana

Elite clubs and athletes from across Europe, Middle East, North Africa, Asia and Latin America will compete for the final places at the Games of the Future 2026 later this summer.

April 09, 2026

Host City bids open for the Games of the Future 2028 to 2030

Potential hosts invited to take a leading role in the future of sport as phygital competition continues to grow worldwide.

April 01, 2026

FATAL FURY: City of the Wolves to headline Phygital Fighting at GOTF 2026

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More news

Watch the Full Discussion: Phygital – The Future of Sports & Wellness in the Digital Age

Other news