The Games of the Future received the prestigious honor of being named one of the 2024 Weibo GBA Emerging Influential Brands award, at the Weibo Brand Impact Summit in Shanghai earlier this month.
The Games of the Future won the prize in recognition of the tournament’s pivotal role in shaping the future of sport and digital culture through the innovative, inclusive and impactful medium of phygital sports.
Selected for its exceptional brand presence as well as its pioneering approach to blending physical and virtual experiences, Weibo also praised the Games of the Future for leveraging digital platforms to inspire dialogue, creativity, and connection amongst diverse audiences around the world.
Nis Hatt, CEO of Phygital International commented: “The Games of the Future embodies our belief in a world where phygital sports inspire talent, unity, innovation, and progress.
“We are honored that Weibo has recognized our efforts to redefine the boundaries of sports and technology and for celebrating our journey towards making this vision a reality.
“As anticipation builds for the forthcoming Games of the Future in November 2025, we remain steadfast in our mission to redefine sports for the digital age.
“This recognition from the 2024 Weibo GBA Emerging Influential Brands makes us hugely proud. We cannot wait to celebrate with our ever-expanding phygital family and fanbase at next year’s tournament in the UAE!”
